Strongher: the stage for women who ride

16 Okt
Afgelopen weekend werd er een ontzettend gaaf initiatief gelanceerd in London, UK. Onder anderen onze eigen Marianne Vos, maar ook ex-wielrenster (en mijn favo Trouw-collumniste) Marijn de Vries presenteerden daar het nieuwe vrouwenfietsplatform Strongher, met bijbehorende app om als wielrennende vrouw nooit meer alleen te hoeven trainen, of je nu op de Bahama’s of vanuit Lutjebroek je ronde wil trainen.

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About Strongher

Marianne Vos, Hannah Barnes, Manon Carpenter and Lauren Kitchen launch “Strongher,” one of the most new and unique initiatives in cycling.

Ambassadors of women cycling, pro’s and amateurs join forces to give women a stage to show themselves

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With the goals of the continued development of women’s cycling, giving women a stage to show themselves and getting more women on bikes, Professional cyclists Marianne Vos, Hannah Barnes, Lauren Kitchen, Manon Carpenter, Marijn de Vries, Lucinda Brand, Juliet Elliott and Rebecca Charlton will launch tonight 20.30 (GMT) in London a new and unique international movement called: Strongher, The Stage for Women Who Ride.

Strongher is a movement that will connect the professional and grassroots worlds and unify all the various global women cycling initiatives under a shared and common goal to create a stage for women around the world to show themselves. It is one of the most unique and important initiatives in the history of the sport.

More than an initiative, Strongher will have both an online and offline presence. Online, Strongher will serve as a hub to connect women worldwide and collect information on who is cycling, where they are cycling and what kind of cycling they do. A newly developed app will let women ride and chat with each other. And offline, we’re developing fresh new events to get more women riding. Strongher also intends to seek cooperation with organisations like L’Etape de Tour and proposals to create races like an Amstel Gold Race for professional cyclists.

Founder of Strongher Marianne Vos said; “Women’s cycling is getting more and more popular and as the sport is growing more initiatives are being developed. The time is right for women’s cycling to take the stage and close the gap to the men, Strongher will be this stage. We want to increase the exposure of all the professional athletes and reveal the people and characters of the sports. We want to give amateur women the confidence they need to start racing, developing events and other grassroots initiatives, inspiring women to take up cycling for the first time and giving everyone the belief they can achieve and giving them a stage to show themselves,”

Of course, this cannot be done without the support of the industry and Strongher is setting out to bring together all the stakeholders in cycling –the federations, communities, athletes, events and companies – which is something Stakeholder Shimano has supported from the beginning.

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“With our brands Shimano and Pearl Izumi we always had a clear focus on specific women products, as women cyclists have different anatomy, demands and taste,” says Mike Smink, Sr. Marketing Manager at Shimano Benelux. “The creation of the Strongher platform inspired us to spread the message towards our retail partners that women like to be treated different than male cyclists. By initiating the Strongher Women Friendly Store label not only a wider selection of women products within cycling stores will be promoted, yet also offering specific facilities that are appreciated by women, such as decent and comfortable fitting possibilities.”

Among the many pro’s and ambassadors of Strongher are Marianne Vos, Gracie Elvin, Iris Slappendel, Marijn de Vries, Roxane Knetemann, Amanda Spratt, Valentina Scandolara, Lucy Garner, Hannah Barnes, Shara Gillow, Kasia Niewiadoma, Megan Guarnier, Manon Carpenter, Lauren Kitchen, Floortje Mackaij, Lucinda Brand, Stefany Hernandez, Ellen van Dijk, Ashleig Moolman Pasio, Nynke de Jong, Ellen Brunninkhuis, Annemijn Briet, Marit Huisman, Michelle Zacht, Andrea Lodder, Kim Peters, Lillie Rumpf, Daphne Karagianis, Kim Peters Juliet Elliott, Romina Lemmert, Berth Hodge, Rebecca Charlton, Chantal Soesters, Cynthia Schultz, Kim Peters, Saska Haex, Eva Synnestvedt Hansen, Loes Gunnewijk, Maan Klomp, Judith van Maanen and Stefy Gutovska.

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